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About Us

About Us

Custom Wheel Builder was started in 2019 by two friends with over 20 years of combined industry experience. The vision; build the highest quality custom wheels that perfectly match customer's riding and ascetic styles.

By using only the best tools and materials, we can focus on the smallest details and dial in wheels to near perfection. Our emphasis on even tension and stress relieving keeps wheels true and rolling for thousands of miles.

Jack B - Sales/Support

Jack has worked in the cycling industry almost his entire working life. From shuffling bike boxes in a gigantic warehouse to running national advertising campaigns, Jack has done almost every job a bike shop has to offer. If you drop us a line, it will most likely be Jack helping match you with your dream wheels.

Eli C - Wheel Builder

While stationed in Japan serving with the US Navy, Eli discovered his passion for cycling, and it's only grown since. Eli possess a unique passion and attention to detail that only the best wheel builders enjoy. He understands exactly what it takes to build the best possible wheels. Presently, Eli's wheels are being happily ridden all across the US. 

Chris M - Wheel Building Partner

Chris owns his own wheel and service business in Colorado Springs, Elevation Wheel Company, and we are lucky to have him as a partner. Chris is passionate about the small details you can't see but will make the difference between a wheel that lasts for a thousand miles versus a wheel that lasts for tens of thousands of miles.